Head of Membership Marketing

Royal Horticultural Society
Circa. £85,000pa

The RHS is entering an exciting new chapter. Over the past year, we have launched a new strategy - A lifelong adventure with gardening. Everything we do is built on the the benefits gardening and growing plants brings to people, places and our planet. Known globally for our inspirational flower shows and five spectacular gardens, together they welcome over 3 million visitors per year, many from our base of over 625,000 members.


We have recently launched a new strategy that capitalises on a decade of substantial investment in our gardens and facilities, reinforcing our commitment to meeting key sustainability targets, and bringing the benefits of gardening to more people and communities than ever before. 

This position offers an exciting opportunity to deliver impact at a pivotal moment of change. Responsible for around £40m of income each year, you will play an important role in shaping and executing our membership growth strategy, creating engaging marketing and customer journeys to increase acquisition and retention and set the strategy and innovation around membership products, channels, and partnerships.

We are looking for a visionary and strategic thinker with a strong background in membership or subscription marketing who is results driven and passionate about customer journeys and growing our charitable income. You will be a strong and natural collaborator, working with cross-functional departments, and will lead a talented and experienced marketing and customer voices team. Leading on the launch of a new digital membership, delivered through our new RHS Grow app, you will also be an integral CRM champion of our CRM change programme 2024, ensuring delivery and adoption of new tools and opportunities to serve our members better and increase our audience reach. 

Already operating at a senior level, you will bring passion and energy with experience of leading and inspiring high performing teams and share a strong commitment to our work, to our values and to our Equity Diversity and Inclusion (EDI) principles. 

We are actively encouraging applications from people of all backgrounds. If you believe you offer the skills and qualities we are seeking and you are motivated by our view that saving the world starts at our fingertips, I very much look forward to hearing from you.


Download the candidate brief to find out about the role.