Chief Communications and Brand Officer

Age UK
This role is based in London, with the option to work on a hybrid basis.
Circa £140,000 per annum

Age UK works closely with local and national partners and together we are the Age UK network. We exist as a community of partners to make life better for older people. We are available for older people to turn to, in their homes, in their communities, on the phone and online. Every day, millions of older people face an unrelenting struggle. Some live in poverty, with little to call their own. Many are in poor health, often coping with multiple conditions. An alarming number are not getting the care they need and rely on the help of families and friends. Others just don’t have the luxury of a support network, going for days, weeks or even months without connecting with other people.


Through our national and local partners, and national services, we support around one million older people every year, we are recognised as a key influencer of Government, we work internationally through the HelpAge network, and we raise significant funds to support our vital work. 

But we know there is so much more to do so older people can thrive in their, and our, later life. To do this we need to unlock the latent power of our brand in a way that we have never done before, to provide a clear and motivating thread through everything we do, and we are looking for a seasoned brand and comms leader who is excited to champion and lead this work.

That’s why this role is so crucial – as a senior leader in the organisation, you will have a real chance to shape and evolve the public narrative, building and refreshing Age UK’s profile and reputation as the expert charity for older people: it’s already strong, but should and will be stronger.

You will be both an external and internal advocate for our work, leading a team of highly talented specialists in media, brand, social media, celebrity and events support, and internal communications. 

You will already be recognised for your work on a campaign or change you’ve helped to make happen through your sheer experience in brand development and communications. We are offering a huge and brilliant challenge: and it’s one that could define your career as a cause-changer. 


Download the candidate brief to find out about the role.