Interim Associate Director of External Affairs
THE EDUCATION AND TRAINING FOUNDATION
London
£75,000-£80,000
The Education and Training Foundation (ETF) is the workforce development body for the Further Education and Training sector. We work in partnership with others to deliver professional learning and development for teachers, trainers and leaders. We balance government priorities with sector needs to achieve our core charitable purpose to improve education and training for learners aged 14 and over.
THE ROLE
As the Associate Director of External Affairs, you will play a crucial role in developing and executing comprehensive marketing and communications plans to promote the charity’s mission, values, programmes and activity to benefit sector beneficiaries and wider society. The associate director will oversee a team of professionals and collaborate with various stakeholders and suppliers, both internal and external to and build strong relationships regionally, nationally and globally with partners, funders, government agencies and the wider sector we serve. You will be responsible for ensuring effective messaging, brand consistency and positive sector and public perception aligned to the charity’s purpose and newly developed strategy.
As a key member of the Leadership Team your responsibilities will be diverse, ranging from overseeing marketing and communications activity, planning, analysis and performance reporting, through to ensuring strong stakeholder management and senior advice to the external facing role of the CEO and other Executive Directors. The ideal candidate will have a strong marketing, communications or public affairs background, extensive knowledge of branding, reputation management, digital marketing tools, social media platforms and web analytics and the ability to build and maintain strong relationships with stakeholders, including sector, partners, government, funders, media and partner organisations.
