Southbank Centre is the UK’s largest arts centre and one of the UK’s top five visitor attractions, occupying a 17 acre site that sits in the midst of London’s most vibrant cultural quarter on the South Bank of the Thames. We exist to present great cultural experiences that bring people together and we achieve this by providing the space for artists to create and present their best work and by creating a place where as many people as possible can come together to experience bold, unusual and eye-opening work. We want to take people out of the everyday, every day.
Southbank Centre is nothing without its audiences. We welcome millions of people to our site each year and millions more know about us. From the first contact our visitors have with us, right through to their participation in one of our events and beyond, we want to make sure at every moment, our customer experience is a positive one.
The Director of Audiences is responsible for that customer journey, end to end. They set the strategy to unite the many public touchpoints of our large, busy and complex organisation under one vision – so that how we present ourselves, how we talk about ourselves and how we engage with audiences, stakeholders and the media, tells the same story and is aligned with our brand and values.