Director of Brand & Audiences
Royal Academy
Burlington House, London
Up to £120,000
The Royal Academy of Arts (RA) is one of the UK’s most significant and distinctive cultural institutions. Founded in 1768 by a group of artists and architects with the support of King George III, it was established to promote the creation, enjoyment, and appreciation of the visual arts through exhibitions, education, and debate. For over 250 years, the RA has remained true to that purpose, while continually evolving to meet the needs of artists, students, and the public.
THE ROLE
We will make the RA a compelling and inspiring social hub in the heart of Mayfair that uses the entirety of our superb estate in inventive artistic and commercially successful ways. I will be creating a team of people who thrive on close and effective collaboration, a shared vision, and have commercial acumen, drive and ambition to make a significant and positive impact in their work.
The Director of Brand & Audiences will play a central role in this mission. You will be responsible for shaping and delivering a comprehensive brand strategy that informs everything the RA does, from exhibitions and education to new commercial and digital initiatives. This role will also oversee audience development, marketing, communications, and membership programmes, ensuring that we grow and diversify our audiences while maintaining the integrity and strength of our brand.
We are looking for a proven leader with strategic vision, creativity, and data-driven insights, someone who can translate complex organisational goals into inspiring and clearly measurable initiatives. The ideal candidate will be able to foster a high-performing, collaborative culture, leverage technology and AI to enhance engagement, and balance artistic and commercial priorities with authenticity and discernment. Above all, regardless of what sector you are in now, you will be a passionate advocate for the arts who can amplify the RA’s presence, relevance, and reputation globally.
This is an extraordinary opportunity to help shape the Academy’s future and to lead brand and audience strategy at a world-class cultural institution.
INFORMATION
Download the candidate brief to find out about the role.
DOWNLOADHow to apply
To make an application, please click on the apply now button below, with the following prepared:
- Your CV (no more than three sides).
- A supporting statement (no more than two sides) that sets out why you think this role is the right move for you and how you meet the knowledge and experience criteria.
Closing date
Monday 24th November 10am
Preliminary interviews
w/c 1st and w/c 8th December 2025
Final Panel interviews
Mid December/Early January