Executive Director of Marketing, Communications and Remembrance
Royal British Legion
Haig House, London and other RBL Facilities
c.£130,000 per annum on a full-time permanent basis
The Royal British Legion has stood with serving personnel, veterans and their families for more than a century. Our commitment to that community is unwavering, but the world in which we operate is changing. Public expectations are rising, the needs of those we serve are evolving, and competition for attention and trust has never been greater. We must rise to that challenge.
The Royal British Legion is one of Britain’s most recognised and respected brands. The Poppy Appeal alone is among the most powerful fundraising symbols in the world. We have made real progress on visual identity, audience insight and agency partnerships, but we know there is more to do. We do not yet have the brand our ambition demands, and our reach beyond our traditional audiences remains an unfinished project.
THE ROLE
We are looking for an exceptional, commercially-minded marketing leader; someone who has led a major consumer-facing brand through real transformation, who knows how to sustain a loyal base while stretching into new and more diverse audiences, and who brings genuine creative ambition and strategic rigour to brand-building. This is a senior marketing leadership role at the heart of one of Britain’s most iconic organisations.
Alongside brand and marketing, this leader will steward our national Remembrance programme, including the Festival of Remembrance, ensuring Remembrance remains meaningful for the next generation. With the centenary of our BBC partnership, a growing calendar of significant commemorations, and a responsibility to lead the nation in Remembrance in ways that feel both deeply traditional and genuinely inclusive, these are moments of real national significance. We want to approach them with the same ambition and creativity we bring to everything else.
INFORMATION
Download the candidate brief to find out about the role.
DOWNLOADTimeline
Closing Date: Sunday 14th June 2026
Preliminary Interviews: 17th – 24th June 2026 (online via Teams)
Executive Engagement Sessions: 1st July 2026 and 3rd July 2026 (online via Teams)
Final Panel Interviews: Friday 17 July 2026 (in-person, London)
How to apply
To make an application, please click on the apply now button below, with the following prepared:
- Your CV (no more than three sides).
- A supporting statement (no more than two sides) that sets out why you think this role is the right move for you and how you meet the knowledge and experience criteria.
Please kindly indicate in your Supporting Statement if you are able to make the recruitment dates as indicated above.
We would also be grateful if you would complete the Equality and Diversity monitoring form on the online application process. This form is for monitoring purposes only and is not treated as part of your application.
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