Group Head of Marcoms
PDSA
Remote and flexible working options
Circa £90,000 per annum
PDSA is a national charity. We have been taking care of pets in need for over 105 years. We believe that everyone, no matter what their circumstances, has the right to experience the unique bond – the love and companionship – that comes from owning a pet.For so many people and pets, PDSA is a lifeline when they can’t afford veterinary treatment. Our aim is for a fairer society where social inequality is no barrier to the love and companionship of owning a pet. PDSA is entirely self-sustaining. We generate income from a number of sources, including public donations, gifts in wills and via our retail network and trading activities.
THE ROLE
Our new Group Head of Marcoms will lead the development of our brand across all marketing channels. You will be an experienced marketing professional with vision and a deep functional knowledge of the power of products, PR, and public affairs to tell our story effectively to many different audiences. A natural leader who is able to articulate the vision and take people on the journey of change, you will have experience of developing and delivering high impact marketing programmes.
You will be creative and ambitious in your approach. Experienced in the development of a strong clear brand and the power of compelling stories to engage support as well as the value of data to inform progress and enhance insight. Skilled in looking forward, you will use data, benchmarking and trends in consumer and supporter behaviour to define our future vision. You will be a key leader of the transformation team within our marketing and communications at PDSA.
In addition, you will have the opportunity to make a real difference to a unique organisation and to the people and pets we are here to serve. We truly believe in our core values that we achieve more when we are ‘better together’.
